"Hey buddy, you got the time?"
"Why yes, it's....time for more Air-Pac Media Monitoring."
"Airport expansion plan moving forward"
By David Garrick
U-T San Diego
February 10th, 2014
http://www.utsandiego.com/news/2014/feb/10/carlsbad-palomar-airport-runway-expand-proposal/
In a nutshell: San Diego county officials are moving forward with plans to expand the runway at McLellan-Palomar Airport in Carlsbad, California, which is one of the only two airports (the other being Lindbergh Field) that offer commercial service. It would supposedly, among other possible benefits, solve certain noise and safety issues.
Why it matters: When we're considering possible locations where our flights can be offered outside the more larger airports, it might be good to consider where we could expand our reach to smaller and more local airports.
"Spirit Airlines Passengers Go for Cheap Tickets Over Time"
By J. Kyle O'Donnell
Bloomberg.com
February 10th, 2014
http://www.bloomberg.com/news/2014-02-11/spirit-airlines-passengers-go-for-cheap-tickets-over-time.html
In a nutshell: Spirit Airlines is making a name for itself as a very, very low-cost flight provider, but unfortunately has quite a streak of tardy flights attached to that reputation.
Why it matters: We've got to give our audiences the idea that we stick to our commitments and guarantee on-schedule flights with at little hassle as possible, and make sure that said audiences think of that, among other traits, when they think of Air Pacific.
"Alaska Airlines adding three new transcontinental destinations"
By John Gillie
The News Tribune
February 11th, 2014
http://www.thenewstribune.com/2014/02/11/3040935/alaska-airlines-adding-three-new.html
In a nutshell: Alaska Airlines will add three new, nonstop transcontinental routes--New Orleans, Louisiana and Tampa, Florida (in June) and Detroit, Michigan (in September).
Why it matters: For those potential customers whose vacation plans extend beyond the confines of the west coast and Midwest, it might be wise to think of the Northeast and Southeastern corners of the country for possible route expansion.
"Storm in Southeast causes flight cancellations in San Diego"
By Nancy Aziz
The CW San Diego-6
http://www.sandiego6.com/story/storm-in-southeast-causes-flight-cancellations-in-san-diego-20140213
In a nutshell: A massive storm hitting the Southeast and Mid-Atlantic regions has caused quite a lot of disruption for airline travel, including flights bound from San Diego. 3300 flights were cancelled because of those conditions.
Why it matters: Contrary to the previous news story, this is another indicator that there are times where we show our customers and passengers that when it comes to travel and weather conditions, we're just as paranoid as they are.
*Now, I know I came up short on one story (thus depriving myself of meeting the minimum), but to be fair, of all the stories I dug for, let's just say it was a bit of a slow news week.
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