Friday, January 10, 2014

Air Pacific Media Monitoring, Take One (January 6th-13th, 2014)

Well, here's my inaugural blog post, and it's my inaugural media monitoring blog post. In perusing the available recent articles focusing on airlines and the industry at large, I felt these stuck out enough to be worthy of notice, especially given the recent cold weather fiasco currently befalling it:

"Fliers getting silence from airlines turn to Twitter"
By Dawn Gilbertson
USA Today/The Arizona Republic
January 8, 2014
http://www.usatoday.com/story/travel/flights/2014/01/08/frustrated-fliers-turn-to-twitter/4368629/

In a nutshell: In response to the seeming inactivity of the airlines themselves following a mass cancellation of many flights due to a severe cold snap in the northeast, many people are turning to social media to probe the airlines on the problems with re-booking their flights.

Why it matters: Setting up good relations with our customers should be one of our top priorities, as we may need to, in instances such as the current cold weather calamity, provide reassurance to them should they experience unexpected changes in their travel plans.

"Airlines up capacity for local flights, but what about fares?"
By Laura Ruane
news-press.com
January 7, 2014
http://www.news-press.com/article/20140108/BUSINESS/301080033/Airlines-up-capacity-local-flights-fares-not-expected-fall?nclick_check=1

In a nutshell: Some airlines are increasing their capacities for most local flights, but as a result, most airfares will either stay the same or go up.

Why it matters: Our customer base may include a lot of frugally-minded people among their number, who will be mindful of how much they want to spend towards airfare (depending on the destination of course), and there is also the larger concern that there could be problems accommodating more travelers on the planes while trying to keep an eye on these costs.


"United Airlines Makes Major Investments for Customers at San Francisco International Airport"
The Wall Street Journal
January 9, 2014
http://online.wsj.com/article/PR-CO-20140109-910206.html
In a nutshell: United Airlines and San Francisco International Airport are joining forces to provide a more
customer-friendly and environmentally sustainable experience via a newly-redesigned wing of the airport.

Why it matters: We need to make ourselves very attractive to potential customers and be able to keep up with recent environmental trends at the same time, so touting our own eco-friendly innovations for our flight experiences is a perfect project.

"Airlines still overcharging for credit card use"
By Georgia Wilkins
The Sydney Morning Herald
January 8, 2014
http://www.smh.com.au/business/airlines-still-overcharging-for-credit-card-use-20140108-30gr4.html

In a nutshell: Airline customers and consumer groups are calling out certain airlines for inflated credit card charges, which fly in the face of current regulations.

Why it matters: We also should be able to present ourselves as a very affordable airline to travel by, and avoid the mistakes of charging customers too much for certain aspects of our flights.

"The Best (and Worst) Airlines"
By Scott McCartney
The Wall Street Journal
January 8, 2014
http://online.wsj.com/news/articles/SB10001424052702304347904579308640380117768

In a nutshell: This is a compilation of what worked for certain airlines in the prior year of 2013 and what didn't work out for them.

Why it matters: This, along with similar tabulations, should serve as a tool to help us learn from the mistakes of others in order to better serve both our customer base and our stakeholders.

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