Friday, January 17, 2014

Air Pacific Media Monitoring, Take Two (January 13th-17th, 2014)

With the scope narrowing towards the market of my choice (San Diego), this next round of news stories are what I feel to be relevant to Air Pacific's presence in that particular market:

"American Airlines To Implement Network Changes As A Result Of DOJ-Mandated Slot Divestitures"
The Wall Street Journal
January 15th, 2014
http://online.wsj.com/article/PR-CO-20140115-911306.html

In a nutshell: This press release details how American Airlines will make many network adjustments in light of recent divestitures of slots and other holdings at Reagan and LaGuardia National Airports.

Why it matters: San Diego was one of the routes no longer receiving year-round daily service from American, so to that market I feel we should present ourselves as willing to fill the void left by American.

"American Nears Washington Flight Sale as Some Routes Are Cut"
By Mary Schlangenstein
Bloomberg News
January 15th, 2014
http://www.bloomberg.com/news/2014-01-15/american-airlines-nears-washington-flight-sale-as-routes-are-cut.html

In a nutshell:  This covers more of the details of American's divestitures, but also mentions details of which airlines will take over the slots and what routes will become part of the schedule.

Why it matters: It would be beneficial for us to know our competition over the San Diego route.

"American cutting flights to San Diego after merger"
By Associated Press
KPBS
January 15th, 2014
http://www.kpbs.org/news/2014/jan/15/american-cutting-flights-san-diego-after-merger/

In a nutshell: This is one of the first announcements made about American's merger and the ending of the nonstop San Diego service, among other routes.

Why it matters: It's always a good idea to start from the beginning of a matter before going into the full exploration of it.

"American Airlines cuts flights from Reagan, LaGuardia Airports"
By Reuters
The Chicago Tribune
January 15th, 2014
http://www.chicagotribune.com/news/sns-rt-us-americanairlines-usairways-flights-20140115,0,77124.story

In a nutshell: Same as the KPBS story, but includes details that the merger would result in the nation's largest airline and that American's divestitures came at the behest of Washington lawmakers.

Why it matters: Emphasis on the 'behest of Washington lawmakers'--we're going to need to make sure we don't tread on any legal hurdles that keep us out of the race to making our face known to all.

"Pittsburgh seeks new direct flights"
By Lucy Siebert
Routes News
January 13th, 2014
http://www.routes-news.com/1-news/2299-pittsburgh-seeks-new-direct-flights

In a nutshell: Pittsburgh International Airport's operator launched a new Air Service Incentive program that includes new destinations, among which is San Diego (and Seattle).

Why it matters: The article mentions the airport seeking to greatly serve the community, which is an approach we no doubt shall be taking.

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