Here I am, back again with another recap of any and all (just five) news stories pertaining not only to the airline industry, but to where my market of choice, San Diego, is involved. Let's look back:
"Some flights at San Diego's Lindbergh Field to East Coast canceled or delayed"
ABC-10 News
January 21st, 2014
http://www.10news.com/news/some-flights-at-san-diegos-lindbergh-field-to-east-coast-canceled-or-delayed-012114
In a nutshell: Several flights between San Diego and certain Northeastern US destinations have been cancelled due to the persistence of what's been dubbed "Winter Storm Janus". The airlines most affected were American, US Airways, United, and Jet Blue.
Why it matters: As an airline seeking to maintain good relations with our customer base, we should be committed to ensuring that quick updates regarding problems large and small, which may affect our flights as soon as they become apparent, should reach customers as soon as possible.
"Record number of travelers served by PDX in 2013"
The Columbian
January 22nd, 2014, 6 AM
http://www.columbian.com/news/2014/jan/22/record-number-travelers-pdx-2013/
In a nutshell: This briefly details Portland International Airport's new record of serving 15 million passengers in 2013, due to economic improvements, an unforeseen increase in travel during the month of December, and the expansion of route choices for travelers.
Why it matters: It mentions that with the continued growth of the airport, more routes will be added, with Southwest launching new nonstop service to many cities, including San Diego. We'll need to throw our name into the hat if we want to take advantage of this chance to be part of that growth.
"How to Donate Miles to Wishes in Flight"
NBC-7 San Diego
January 21st, 2014
http://www.nbcsandiego.com/contact-us/community/wishes-in-flight-make-a-wish-san-diego-188238871.html#ixzz2rLwQygpG
In a nutshell: This goes into detail about the most recent NBC "Wishes In Flight" Mile-A-Thon, a campaign where nearly-expired airline miles are collected by the Make-A-Wish Foundation, in partnership with major U.S. Airlines.
Why it matters: Engaging in a similar campaign will give us a great deal of positive publicity.
"Tijuana Airport Parking, Just Over the Border"
By Billy Witz
The New York Times
January 19th, 2014
http://www.nytimes.com/2014/01/20/business/international/tijuana-airport-parking-just-over-the-border.html?_r=1
In a nutshell: In San Diego, private investors on both sides of the U.S.-Mexico border are funding the construction of a bridge to Tijuana International Airport, as a less-costly alternative to the usually packed, one-runway San Diego Airport.
Why it matters: It would be wise to observe this development as it may have a big impact on the San Diego portion of Air Pacific's market quadrants.
"Protesters rally against Southwest & SeaWorld"
CBS-8 San Diego
January 19th, 2014
http://www.cbs8.com/story/24494220/protesters-rally-against-southwest-seaworld
In a nutshell: Southwest's partnership with SeaWorld has come under fire due to the release of the documentary film Blackfish, which criticizes the treatment of Killer Whales in captivity. Southwest has Orcas painted on some of its planes.
Why it matters: We need to show our potential customers and passengers that we care about the environment and the animal kingdoms as much as they do, and it would also give us a better incentive to find more eco-friendly partners.
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